🏥 Healthcare
Joint Commission findings on board governance documentation create immediate spend urgency.
Section 1
Market Snapshot
Governance body: Board of Directors or Board of Trustees
Budget authority: CEO + Board Chair + CFO
Procurement cycle: Fiscal year or as-needed; capital budget for software
Spend triggers: Joint Commission survey · CMS audit · Physician board seat expansion · Merger/acquisition
Section 2
Decision Maker Map
Who signs, who champions, who uses, who blocks — and Boardable's hook for each.
CEO / President
Cares about: Board performance, regulatory readiness, fiduciary risk
Boardable's hook: Joint Commission governance documentation
Board Coordinator, Executive Assistant to CEO, Corporate Secretary
Cares about: Meeting logistics, document confidentiality, efficiency
Boardable's hook: Secure document distribution, agenda builder
Board members (physicians, community leaders, trustees)
Cares about: Simplicity, security, mobile access
Boardable's hook: Easy onboarding, guest access
Legal / Compliance Officer, CISO
Cares about: HIPAA adjacency, encryption, BAA, SOC 2
Boardable's hook: BAA availability, SOC 2 certification, encryption at rest
Section 3
Buyer Language
Speak the vertical's language — not nonprofit-speak.
They say this
- credentialing
- medical staff bylaws
- Joint Commission
- quality committee
- fiduciary
- executive session
- conflict of interest policy
- board self-assessment
- D&O liability
- audit committee
- CMS Conditions of Participation
NOT this (nonprofit-speak)
- nonprofit-speak; focus on governance + compliance language
Pain phrases — quote these back to them
“Our board doesn't have sight lines into quality metrics between meetings”
“We can't get sensitive documents to board members securely”
“We have no record of who read what before they voted”
“Joint Commission asked for our board governance documentation and we scrambled”
Section 4
Regulatory Pressures
Each framework is a board-governance trigger that authorizes spend.
Joint Commission Leadership Standards (LD.01–LD.04)
board governance requirements
CMS Conditions of Participation
board oversight of quality and patient safety
HIPAA
board packets may contain PHI-adjacent data; BAA required
IRS Form 990 Schedule H
community benefit board governance disclosure
Stark Law / Anti-Kickback
conflict of interest tracking for physician board members
D&O Insurance
insurers increasingly require documented governance processes for coverage
Section 5
Competitive Landscape
What they use today, and where Boardable wins.
| Alternative | Why they use it | Boardable's wedge |
|---|---|---|
| Diligent / BoardEffect | Enterprise standard | Too expensive for community hospitals; Boardable right-sized |
| Secure email + SharePoint | IT-managed, familiar | No purpose-built governance; no audit trail |
| Nothing / paper | Legacy habit | Joint Commission findings create immediate urgency |
| Homegrown portals | IT-built custom | Breaks; no support; no mobile |