Vertical Market Development
How I take Boardable into a new vertical
Entering a vertical is a repeatable, four-step motion. Learn the buyer's language, build the universe of accounts from public data, run multi-channel outbound, then nurture the warm leads and keep following up on the cold ones. Below is the full system.
The Motion
A four-step GTM swimlane
Click any step to see how it works, including the templates, scripts, data sources, and cadences behind each stage.
1
Understand Pain per Industry
Talk to sales, CS, and customers. Build language and ICP.
See how it works →2
Collect Universe of Potential Customers
Download public files, enrich with LinkedIn, score, load CRM.
See how it works →3
4
Nurture or Revisit
Nurture if interest. Drip if no response. Never let cold leads go cold forever.
See how it works →