Background & Fit
Why me, and why Boardable, right now.
The rest of this site shows how I'd do the work. This page is the short version of who's behind it — and why this particular role, at this particular moment, is the one I want.
The arc
B2B / SaaS background
[TODO — Adam to write: 2–3 sentences on the B2B / SaaS arc.] Trace the through-line of your career in B2B / SaaS marketing — the kinds of products, the size of teams, and the outcomes you owned (pipeline, ASP, new-market entry). Keep it to the facts that earn the reader's trust for the story that follows. (Placeholder — do not ship with invented specifics.)
The proof
Taking a product into a market it wasn't built for
[TODO — Adam to write: one concrete story.] Tell one story of taking a product into a market it wasn't originally designed for — the moment you realized the existing positioning didn't translate, what you changed (buyer language, proof, channel), and the result. This is the most important paragraph on the page: it's the direct analog to Boardable expanding beyond nonprofits. (Placeholder — fill with a real, verifiable example.)
The fit
Why Boardable specifically
[TODO — Adam to write: why Boardable, in your own voice.] Connect three things you can speak to honestly: the mission (board governance software that helps mission-driven organizations run better), the vertical-expansion moment (the company is ready to move beyond nonprofits into Community Colleges, K-12, Healthcare, and GRC — exactly the work this site maps out), and the lean team (a small marketing org where one person who can do the research, build the process, and run the cadence is worth more than a big headcount). (Placeholder — keep it personal and true.)
Let's talk about building this together →
If the way I've framed Boardable's vertical expansion resonates, I'd love to walk through it live.