Four new markets. Research done. Strategy ready.
Before day one, I mapped the decision makers, buyer language, regulatory pressures, and competitive landscape for all four of Boardable's target verticals.
The four verticals
Each one mapped end to end.
Community Colleges
Universe: ~930 institutions
High-fit targets: ~650
Sunshine Law compliance + two-day packet builds make board governance an immediate urgency.
See full research →K-12 Education
Universe: ~13,000 districts
High-fit targets: ~7,000–9,000
Every state has an Open Meetings Act — closed-session violations and clerk labor make compliance the trigger.
See full research →Healthcare
Universe: ~6,100 hospitals
High-fit targets: ~2,500–3,500
Joint Commission findings on board governance documentation create immediate spend urgency.
See full research →GRC (Governance, Risk & Compliance)
Universe: ~4,600 credit unions (~80,000+ trade associations)
High-fit targets: ~2,000–2,500 credit unions (~8,000–12,000 associations)
An NCUA/FFIEC exam finding turns board governance into an immediately authorized spend.
See full research →Sequencing
Prioritization matrix
Market size, ICP fit, and speed to revenue set the GTM order.
| Vertical | Market Size | ICP Fit | Speed to Revenue | Priority |
|---|---|---|---|---|
| Community Colleges | 930 institutions | High | Fast | 1 |
| K-12 Districts | 13,000 districts | High | Medium | 2 |
| Healthcare | 6,100 hospitals | Medium-High | Medium | 3 |
| GRC / Credit Unions | 4,600+ orgs | Medium | Slower | 4 |