A vertical go-to-market plan for Boardable, ready to go.
Boardable is ready to expand beyond nonprofits. This site shows how I'd take Community Colleges, K-12, Healthcare, and GRC from zero to pipeline, with the research, process, and metrics already in place.
Direct Outbound Process
Understand Pain → Collect Universe → Outbound → Nurture
The pipeline we build and own: a repeatable motion for going direct into any new vertical. Click any step to see how it works.
Understand Pain
Map the regulatory trigger and buyer language per vertical.
See how it works → 02Collect Universe
Build the ICP-filtered target list from public data.
See how it works → 03Outbound
Sequenced cold + LinkedIn motion tuned to the vertical.
See how it works → 04Nurture
Hand qualified pipeline to sales with vertical cheat sheets.
See how it works →Channel Approach
The other way in: the groups boards already trust
Direct outbound builds pipeline we own. But boards are unpaid, risk-averse, and hard to cold-reach, so the fastest entry into a new vertical often runs through the associations, consultants, and cooperatives that already have their trust.
🏛️ Sector associations
Trustee and board associations whose endorsement warms an entire membership at once.
🧭 Consultants & advisors
Governance consultants and search firms boards already pay for advice, and for vendor recommendations.
🤝 Cooperatives & partners
Purchasing co-ops and leagues that let boards buy off an existing contract, skipping procurement.
📣 Peer & media
The publications, conferences, and peer networks where these buyers actually pay attention.
Four new markets
Research done. Strategy ready.
Each vertical is mapped end to end: decision makers, buyer language, regulatory pressure, and the competitive wedge.
Community Colleges
Universe: ~930 institutions
High-fit targets: ~650
Board-member data: NCES IPEDS directory + LinkedIn Sales Navigator (titles)
Sunshine Law compliance + two-day packet builds make board governance an immediate urgency.
See full research →K-12 Education
Universe: ~13,000 districts
High-fit targets: ~7,000–9,000
Board-member data: NCES CCD LEA universe + LinkedIn Sales Navigator (titles)
Every state has an Open Meetings Act, and closed-session violations plus clerk labor make compliance the trigger.
See full research →Healthcare
Universe: ~6,100 hospitals
High-fit targets: ~2,500–3,500
Board-member data: CMS + IRS Form 990 board rosters (ProPublica)
Joint Commission findings on board governance documentation create immediate spend urgency.
See full research →GRC (Governance, Risk & Compliance)
Universe: ~4,600 credit unions (~80,000+ trade associations)
High-fit targets: ~2,000–2,500 credit unions (~8,000–12,000 associations)
Board-member data: NCUA call reports + IRS Form 990 (associations)
An NCUA/FFIEC exam finding turns board governance into an immediately authorized spend.
See full research →From list to contacts: the acquisition workflow
Each public org record becomes a fully reachable decision maker through a staged, top-to-bottom pipeline. Every stage adds specific contact fields (name, email, phone, address), and paid enrichment only kicks in on records that pass the ICP + trigger-event score.
Public org record $0
Federal datasets: NCES IPEDS / CCD, CMS, NCUA, IRS. This is the starting universe already loaded in the prospects DB.
Acquires: Organization name Mailing address City / state Main phone Website
Identify the decision maker ~$600 · 6-mo seat
LinkedIn Sales Navigator: search by institution, filter by role (Board Secretary, Superintendent, VP Administration, Clerk, Compliance Officer). IRS Form 990 Part VII via ProPublica for hospital & association board rosters (free).
Acquires: Contact name Title / role LinkedIn profile
Enrich email & direct phone ~$0.20–$1.00 / contact
Apollo.io / ZoomInfo append work email and direct dial, run only on scored Tier-A/B records, never the whole universe.
Acquires: Work email Direct dial / mobile
Verify, dedupe & load to CRM ~$0
Validate emails (NeverBounce / ZeroBounce), confirm addresses, dedupe against existing customers, then tag by vertical, ICP tier, and trigger event.
Result: Verified, complete contact with name, email, phone, and address, ready for outbound.
Estimated one-time total: ~$1,800–$6,600 across ~3,000 scored targets (illustrative). Full breakdown on the prospects database →
Beyond the playbook
Two more reasons to talk.
The universe is already built, and I have a pricing idea that helps the product drive its own adoption.
5,987 real organizations already pulled →
A searchable working slice of a 100,000+ public universe: full coverage where it's small, ICP-filtered samples where it's huge. Real names pulled from federal data.
Open the prospects DB → A GROWTH STRATEGY PROPOSALThe Slack Enterprise Trojanhorse Pricing Model →
Make Boardable free up to a usage limit so boards self-adopt, get comfortable, and reach the upgrade point right when a sales conversation is genuinely useful to them.
See the pricing model →I build go-to-market motions, from research to pipeline.
Boardable's vertical expansion moment is exactly the work I want to do. Let's talk about the role.